Social Media – The Truth Doesn’t Have to Hurt!

Why believe advertising when you use social media? Would you trust advertising, not recommendations and feedback from friends? Of course not! That’s why I think social networking is the most truthful form of marketing for your business.

Let’s discuss the issues that are important to your business:

  1. Do you know what people say about your business on social media?

Every day I go to Facebook and Twitter and watch what my friends and colleagues say. My friends often leave feedback, positive and negative, as well as comments about the experience of working with local business.

You’ve probably seen status updates on Facebook that quote things like “Wow! This new Maccas burger is the best” or “Thank you TGFS for their brilliant advice on my financial planning” or even “I love Citilink. An hour of travel a day.! “. On the other hand, I’m sure you’ve seen comments like “Never go back to the XXXXXX restaurant on Chapel Street.” The food was terrible and the wait was rude ” or ‘can’t believe how the service work was done on my XXXXXX’ machine or even ‘Don’t go to XXXXXX.’ They are too expensive and very expensive.”

So, do you know what people are saying about your business? Can you discuss the issues or thank people for the positive feedback? All these reviews and ratings are extremely important to your business. They can help you make informed decisions about certain products, staff, services, etc.

  1. Why is social media so truthful and why is it important for your business?

Did you know that 78% of peer-to-peer assessments make people believe what they say, while only 14% of people believe advertising? The reason is simple: people believe what their colleagues say much more than a commercial offer or commercial advertising. They trust recommendations and feedback more than your business. They understand that you will constantly set the price for your products and services, stating that “you are the best,” “you have the cheapest” and “you are the market leader”. Consumers don’t want to know. They need proof! They need information from the outside!

Consumers are ready to praise and criticize. It’s easy to post a tweet or update your Facebook status that reflects your company’s experience. Many social media users post information that is common to everyday life, i.e. “on the way to work.” These are the types of consumers who definitely don’t have a problem posting transaction information with you. More than half of Twitter and Facebook users post messages daily – so find out what’s being said about you!

  1. Expanding access to social networks promotes search engine optimization (SEO)

SEO is just one strategy or multiple strategies used to upgrade your business rankings in major search engines such as Google. This impact will increase your website’s attendance, increase sales and ultimately higher profits.

Social networking helps improve your SEO. Active communication on social networks will cause interest in your business. Without connections to social networks, it is almost impossible to improve SEO. They go hand in hand and are essential to your business’s internet marketing strategy.

Implementing effective social networks and SEO strategies is not an easy process. In highly competitive industries, it may take several months to achieve optimal results. To ensure the sustainability of the strategy requires constant attention and optimization.

If you need help with SEO or social media, be sure to contact an expert. Some of your competitors have already developed SEO and social networking strategies. Make sure you don’t fall behind even more. It’s time to act.

Lee Schraner – Partner – Gen’ Web Solutions

Lee J. Schraner is a partner of Gen’ Web Solutions, an Internet marketing company based in Melbourne specializing in social networking and search engine optimization (SEO). His views in the articles are designed to help readers make informed decisions about Business decisions related to the Internet.


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