7 Ways Generation Z Is Different Than Millennials
Generation Yu or “Gen” are those who were born after 1998, guess what? Now they affect companies because the oldest of them go to university or are going to work. And if you didn’t know, the next generation of bright people are above millennials, whom companies have loved for years. It’s time to change our point of view, no matter how harsh it may be, from Generation Y to Generation Y, as they are about to become the next marketing obsession.
Each generation has its own peculiarities, and generation is no exception. Let’s look at some fundamental differences between them and millennials, as this will ultimately affect their position in the ranking of your business.
Give them more authenticity: Generation Yu has generated the same interest among millennials seeking authenticity and transparency; However, the generation wants more. A good example of this in the business is how American Eagle has discovered that the zero policy in Photoshop has attracted more fans than millennials.
We are talking about technology: the generation is interested in collaborating with brands and companies with the help of technology. If you want to reach this generation of consumers, you need to tell them your story on platforms like Snapchat. The generation needs their own devices, and they attract business first through their devices and then in other ways. Think of mobile devices as a funnel through which you interact with the generation of q in everything, including even news delivery.
Skip college, get to work right away: Generation q realizes that they live in a whole new world. More traditional routes, such as college admissions, are not suitable for them in the digital age. Generation Yu is not interested in huge student debts, and economists expect that a large number of late teens will drop out of school and immediately start work.
Forget teamwork: Millennials are known for their willingness to collaborate and work as a team in a shared experience. This does not apply to Generation J. They resemble previous generations that preferred to compete with each other.
Independence is in the spotlight: with the similar spirit of generation q, which is shunned by the team, generation q is a much more independent generation. Generation Yu is not interested in some hot brands. On the contrary, they are individualists and want others to see them as unique personalities. Companies interested in marketing for the next generation should tell stories that glorify personality.
Take on business risks: Millennials, as you know, are hesitant to start a business, and Generation Yu – on the contrary. Generation q is 55% more likely to become an entrepreneur in its own business than millennials. Many want to become business owners – especially as trends in the workplace continue to shift from freelance work, consulting, etc.
Face to face is back in fashion: Generation Y prefers to communicate through technologies such as chat rooms, video conferencing or text messages. However, the generation prefers personal contact (which makes me happy). 53 per cent of the population of the generation prefers to meet in person to discuss the problems. What’s going on? What is “old” is new again.
Generation q represents a significant part of the population. In fact, Generation J makes up 26 percent of the population. The reality is that this is a whole new generation with their huge size and the fact that they were born in the digital age and believe that their Wi-Fi is more important than even the bathroom, is on the verge of revolutionary changes in business and society.